Movate, a global leader in digital technology and customer experience (CX) services, has announced a strategic partnership with Reef.ai, a predictive revenue intelligence platform designed to accelerate Net Revenue Retention (NRR) growth. The collaboration brings together Movate’s outcome-driven sales expertise and Reef.ai’s explainable, backtested AI models to help enterprises achieve sustainable NRR growth and transform churn prevention into a proactive revenue intelligence framework.

Through integration with enterprise CRM and data platforms, the joint solution converts retention strategies into measurable actions by leveraging predictive revenue modeling, forecasting, customer value analytics, and AI-powered personalization. This enables sales teams to accurately identify and engage at-risk renewals, ensuring timely interventions that protect existing contracts while creating opportunities for upselling, cross-selling, and expanded usage.

Movate and Reef.ai are also introducing an incubator model that allows enterprises to pilot these capabilities and generate tangible business value quickly through a low-risk, outcome-linked approach.

“With AI reshaping the shift toward consumption-based pricing, it has become critical for enterprise product vendors to monitor and boost adoption,” said Pradyumna Shirahatti, Chief Business Officer at Movate. “By combining Movate’s deep domain expertise, global sales talent, and results-focused mindset with Reef.ai’s predictive intelligence, we’re helping enterprises not just secure renewal revenues but also drive adoption and unlock new avenues for growth.”

Brent Grimes, CEO and Founder of Reef.ai, added, “Enterprises need more than churn alerts or sentiment metrics—they require customer revenue intelligence they can trust. This partnership ensures that Reef’s predictive insights—backtested, explainable, and seamlessly embedded into enterprise workflows—serve as the foundation for long-term NRR growth and customer-led revenue generation.”

By merging Reef.ai’s predictive intelligence with Movate’s sales operations expertise, the partnership establishes a powerful synergy that transforms customer retention into a strategic growth engine. Together, Movate and Reef.ai are delivering a first-of-its-kind Retention-as-a-Service model tailored for modern enterprises—proactive, data-driven, and focused on measurable business outcomes.