The National Academy of Sports Medicine (NASM), an Ascend Learning brand and the global leader in fitness and wellness content and certifications, today announces the launch of ClaireAI, a groundbreaking virtual mentor developed in partnership with Ascend Learning, LLC. This first-of-its-kind technology is designed to transform how fitness professionals learn, prepare, and succeed, providing personalised, 24/7 support built exclusively on NASM’s trusted, evidence-based content.
Why ClaireAI Matters
The fitness industry is evolving, and professionals are seeking trusted tools to navigate their careers. While AI is a major trend, a recent NASM survey reveals a significant gap: 44 per cent of fitness professionals report there are "limited" or "very few" high-quality AI resources available.
ClaireAI marks the first step in integrating responsible AI into the fitness professional's lifecycle. While the initial launch focuses on certification preparation, NASM plans to expand AI support to products for working professionals, including specialisations, workout program development tools, and Membership services, in the near future.
Empowering Professionals: Instead of replacing trainers, ClaireAI helps create them —acting as a personal mentor that accelerates learning and builds mastery.
Trusted & Safe: Unlike generic, open-platform AI, ClaireAI is powered exclusively by NASM’s proprietary content. This ensures that every summary, flashcard, and practice question is sourced only from reliable, industry-specific content.
Closing the Resource Gap: By providing instant access to verified information, NASM addresses the industry-wide demand for high-quality technological resources.
"Artificial intelligence is reshaping every industry, and we see it as a powerful catalyst for advancing the fitness profession," said Mehul Patel, CEO of NASM. "Our data shows that while professionals see the potential of technology, they are actively seeking high-quality, trusted resources to help them use it effectively. ClaireAI is our answer to that need. We are harnessing technology to be a positive, unparalleled resource, giving our content users a trusted, 24/7 mentor that helps them master complex topics and achieve their certification goals with confidence."
