Eyewear retailer Lenskart has announced that artificial intelligence will serve as the central driver of its next phase of growth, ahead of its much-anticipated IPO on November 10, 2025. The company described AI as its “biggest trigger” for going public, framing the listing as a launchpad to accelerate the integration of advanced technologies across product design, supply chains, and customer engagement.

Lenskart, already a leading omnichannel eyewear platform with global footprints across India, Singapore, and the Middle East, plans to channel the funds raised from the IPO into next-generation AI initiatives. These will include predictive analytics for consumer behaviour, AI-powered personalisation in eyewear recommendations, and automated manufacturing to improve operational efficiency.

The company’s leadership underscored that AI is no longer a peripheral tool but a strategic backbone of its business model. By embedding data intelligence into every aspect of its operations—from virtual try-ons and smart fitting tools to inventory and logistics—Lenskart aims to strengthen both customer loyalty and profitability.

The move also signals a broader trend among Indian consumer-tech firms: positioning AI as a differentiator in public-market narratives. As traditional retail and e-commerce players converge with advanced analytics, AI is emerging as a key talking point for investors seeking scalable, tech-led growth stories.