TVBS received official acknowledgement from OpenAI for surpassing 10 billion tokens in internal AI usage. The milestone marks TVBS as one of Asia's first media organisations to reach enterprise-level AI adoption comparable to global technology leaders. TVBS, Taiwan's leading technology-driven media brand, achieved this through aggressive AI integration across the newsroom and corporate workflows.
TVBS transitioned from basic AI content generation to a fully AI-empowered production ecosystem. The achievement demonstrates the company's leadership in integrating AI into newsrooms and corporate workflows. TVBS President Sheena Liu called the OpenAI acknowledgement "a powerful affirmation" of the company's commitment to AI innovation. Liu said TVBS will continue advancing AI-driven capabilities to build a more agile and intelligent media ecosystem.
TVBS expanded AI applications across departments in recent years. AI integration now supports television programming, news production, and digital content workflows. These include AI-powered voice translation, speech-to-text transcription, automated subtitles, social video editing, news summarisation, and collaborative scriptwriting. The company built an AI-enabled production system through API integration with OpenAI's large language models.
Joe Wu, Deputy Director of TVBS's AI Future Technology Department, stated that the company began experimenting with OpenAI technologies at the launch of ChatGPT-3.5. Wu said early adoption enabled TVBS to make AI "a true co-pilot for every employee." AI now serves as a core engine in editorial and production workflows. A token represents the basic unit of language processed by AI models.
Higher token usage indicates deeper enterprise-level AI adoption. OpenAI revealed at DevDay 2025 that global companies consuming billions of tokens span multiple industries, including Salesforce, Shopify, Canva, Duolingo, and Harvey. TVBS becomes one of Asia's first media organisations to enter this league. The milestone demonstrates AI adoption depth comparable to leading global technology companies.


