As artificial intelligence becomes integral to how brands, marketing, and influence are created and managed, Ruder Finn, one of the world's largest independent global communications and integrated marketing agencies, is continuing to lead the industry, making AI a core competency and growth engine with the launch of its new AI Accelerator.
Ruder Finn's AI Accelerator actualizes a new operating model that moves AI from fragmented use cases into scalable, revenue-impacting tools and capabilities embedded across client work, agency workflows, and talent recruitment and development. The move reflects the agency's view that technology is no longer a support function in communications, but a central driver of how work is delivered and value is created.
"As an independent agency, we have the freedom to be decisive, nimble, and advance at the speed of change," said Kathy Bloomgarden, CEO of Ruder Finn. "The real differentiator today is no longer access to AI tools, it's whether organizations can apply and operationalize AI in ways that consistently and meaningfully improve outcomes. Rather than treating AI as something separate or supplemental, Ruder Finn's AI Accelerator is about embedding AI into the fabric of our work, so it complements human creativity and enhances client impact at every stage."
Ruder Finn's rf.TechLab and team of 20+ engineers and technologists explore new concepts, incubate emerging technologies in the agency, and have already developed a range of custom AI tools across GEO, micro-influencer mapping and activation, next-gen custom GPT agents, and synthetic media. These tools have been integrated in 88 per cent of Ruder Finn's core U.S. client accounts across major tech, big pharma, leading financial services, and retail and durable consumer goods. By further developing, customizing, and democratizing these tools, and bringing to life a pipeline of new product innovations on the horizon, Ruder Finn's AI Accelerator will turn this organic momentum into the core operating standard for the agency.
