Anthropic has unveiled Claude Design, a new product from its Labs division that enables users to collaborate with AI to create high-quality visual content, including designs, prototypes, presentations, and marketing assets.

Powered by the company’s advanced vision model, Claude Opus 4.7, the tool is being introduced in research preview and will be available to Claude Pro, Max, Team, and Enterprise subscribers, with a phased rollout underway.

Claude Design aims to address long-standing challenges in the design workflow, particularly the limitations faced by professionals in exploring multiple creative directions due to time constraints. It also lowers the barrier for non-designers such as founders, product managers, and marketers by allowing them to transform ideas into visual outputs through simple prompts and iterative feedback.

The platform allows users to generate an initial design by describing their requirements, which can then be refined through conversational inputs, inline comments, direct edits, or custom sliders generated by the AI. When integrated with organisational design systems, Claude Design can also ensure brand consistency across outputs.

Early use cases highlight its versatility across teams. Designers can create interactive prototypes from static mockups for faster feedback and testing, while product managers can develop wireframes and feature flows for further implementation. The tool also supports rapid design exploration, enabling users to test multiple creative directions efficiently.

In addition, Claude Design is being positioned as a productivity tool for business functions. Founders and sales teams can quickly convert ideas into polished pitch decks, while marketers can develop campaign visuals, landing pages, and social media assets. The platform also supports advanced prototyping capabilities, including voice, video, and 3D-enabled designs.

With this launch, Anthropic continues to expand its AI ecosystem, positioning Claude Design as a collaborative tool that bridges the gap between creativity and execution, while accelerating design workflows across industries.