Croma Pharma has launched a strategic joint venture to accelerate the development of Clinicore, its premium digital solution for aesthetic practices. This dedicated entity will focus on scaling the next generation of the platform while ensuring full continuity for existing users.

Clinicore is a specialised SaaS (Software as a Service) solution designed to optimise the daily operations of aesthetic clinics. Automating patient management, scheduling, and administrative workflows, it enables healthcare professionals to focus entirely on patient care.

A core element of the new strategy is a strong focus on Artificial Intelligence. Clinicore is evolving into a smart assistant, utilising AI-driven features for automated treatment documentation, intelligent onboarding tools, and advanced process automation. This ensures that clinics can operate at maximum efficiency with the latest technology.

The joint venture brings together Croma’s industry expertise and the technical excellence of Medfile. As a partner with decades of experience, Medfile contributes a world-class team of experts in medical software development and AI. This collaboration ensures that Clinicore remains at the cutting edge of medical technology.

For Croma Pharma, Clinicore is a cornerstone of its "beyond-the-product" strategy. By merging world-class injectables with high-end digital infrastructure, Croma is evolving into a holistic solution provider, deepening long-term partnerships with its customers.

This move reflects Croma Pharma’s commitment to investing in forward-looking technologies that empower healthcare professionals to future-proof their business.