fastrr, the AI native commerce platform by Shiprocket, India’s leading AI-driven commerce enabler, marked its expansion into the food commerce segment through partnerships with Vegorama Group, which operates Punjabi Angithi, and Bikkgane Biryani. The move marks fastrr’s entry into the restaurant and food delivery ecosystem, extending its direct-to-consumer commerce capabilities to help restaurant brands build stronger customer relationships, drive repeat orders and establish their own digital ordering channels. 

As online food ordering becomes an increasingly important part of the restaurant business, brands are looking to build stronger direct relationships with customers, drive repeat orders and build loyalty. However, the brands that rely heavily on third-party food aggregators often have limited control over customer relationships and fewer opportunities to engage diners beyond individual transactions. fastrr by Shiprocket aims to address this gap by helping restaurants attract customers to their own digital channels, convert orders and encourage repeat purchases, while supporting the delivery experience. The partnerships span two high-volume food categories in Delhi NCR: vegetarian North Indian cuisine and biryani. Vegorama Group, which operates Punjabi Angithi, is BSE-listed and generates a significant share of its revenue through online delivery, making it a relevant example of a scaled restaurant business building its direct channel.

Through fastrr Identity and fastrr Signals, the brands will be able to identify high-intent and returning customers, while flagging potential RTO and COD risks before an order is placed. Fastrr Ads will enable performance campaigns optimised for delivered orders, while WhatsApp tools will help recover abandoned orders and send personalised offers and reorder reminders. Shiprocket Quick’s multi-partner rider network will support hyperlocal delivery from individual outlets, with live tracking and a target delivery time through direct channels. It also includes influencer-led campaigns for Vegorama Group, packaging and design support for both brands, and plans to explore direct-to-consumer food products through their own websites and quick-commerce platforms.

Speaking on the expansion, Gaurav Mangla, CEO-  Ads and Checkout, Shiprocket, said, “The next phase of growth in food commerce lies in building lasting customer relationships that translate into repeat business for them. For restaurants, every order is an opportunity to build familiarity, understand what customers value and give them a reason to return. We believe brands should have the ability to build that relationship directly, rather than have it mediated entirely by third-party platforms. This is the opportunity we see in food commerce, and one we are working with our partners to unlock. Fastrr by Shiprocket brings together the capabilities needed to support this journey, while helping restaurant businesses strengthen their digital presence and explore new avenues for growth.”