Meesho has announced a major commitment to strengthening its artificial intelligence and technology backbone as the company prepares for its public listing. A dedicated allocation of ₹480 crore has been set aside to expand its AI, machine learning and engineering teams, reinforcing Meesho’s strategy to build a technology led marketplace focused on scalability and user centric innovation.

The move comes at a time when India’s value conscious market is rapidly widening and competition among e commerce platforms is intensifying. By building AI powered support that mirrors natural conversation, Meesho aims to remove the hesitation many new users face when navigating digital storefronts for the first time.

The new AI agents are expected to assist shoppers across product discovery, order placement, returns, grievance resolution and after sales support. Meesho believes this will not only build confidence among underserved user segments but also compress the time required for new buyers to complete their first transaction.

A senior Meesho spokesperson noted that intelligent automation will play a central role in scaling trust and convenience for India’s next billion users. The company expects the technology to reduce operational friction, provide round the clock assistance and improve overall platform efficiency as it targets stronger growth ahead of a planned initial public offering.

Industry analysts view the investment as a timely strategic move as the e commerce sector increasingly pivots towards AI led personalisation and simplified user journeys. Meesho’s focus on smaller towns places it in a strong position to capture demand in regions where digital commerce adoption is accelerating.

With this renewed commitment to frontier AI, Meesho signals a confident step towards shaping a more inclusive, accessible and future ready retail ecosystem for India.